A. Ink-In-Motion, the first commercialization of E Ink Corporation's award-winning electronic ink technology, is a dynamic new electronic display medium for retail Point-of-Purchase advertising. Ink-In-Motion combines the proven promotional effectiveness of motion with the visual appeal of ink-on-paper, to help retailers and marketers captivate customers and enhance brand equity.

A. It's a proven fact that motion drives sales. In a recent study by the Point-of-Purchase Advertising Institute (POPAI) on motion in POP, store managers put 88 percent of motion displays into high traffic areas compared to 47 percent of non-motion displays. POPAI found that motion displays averaged twice the sales gain of static displays (83 percent vs. 39 percent).

Due to technological and economic limitations, motion POP has not been an option for most marketers-until now. Ink-In-Motion combines the ideal ergonomic medium-paper-with the ideal dynamic medium-a computer display-to create the retail dream: a cost-effective, dynamic electronic display as thin, lightweight and flexible as construction paper and as easy to read as newsprint.

Ink-In-Motion attracts attention with the look shoppers like...
Ink-In-Motion's strong aesthetic appeal gently yet persuasively attracts shoppers attention by animating ink-on-paper, the world's preferred communication medium for over 3,000 years.

…where shoppers like to look.
Ink-In-Motion's thin, lightweight "go-anywhere" form factor, and long battery-powered life allow merchandisers to place motion messages where shoppers want to see them: near the product.

A. Ink-In-Motion supports brand equity.
The unique properties of Ink-In-Motion support a wide range of fonts and graphics, and the thin, flexible form factor integrates easily with color overlays, so marketers can highlight their message, their way.

Ink-In-Motion makes a product promotion stand out.
For brand marketers facing a cluttered world of retail POP merchandising, Ink-In-Motion's flashing images and animation draw shoppers' attention.

Shoppers like Ink-In-Motion
Consumers find our electronic ink displays attention getting and appealing, without being harsh or intrusive. With its high contrast ratio and wide viewing angle, Ink-In-Motion is a very viewer-friendly motion media.

Shoppers respond well to Ink-In-Motion
In-store tests in a variety of retail formats have shown significantly improved message recall and double-digit sales lift from POP signs using our electronic ink.

A. Ink-In-Motion makes design proposals stand out
For POP display designers, the account-exclusivity offered by Ink-In-Motion means their design proposals will clearly position them ahead of the cardboard/wire/plastic pack.

Ink-In-Motion is easy to design in and easy to integrate
Ink-In-Motion provides a thin, lightweight, flexible motion display that is easy to assemble; and Ink-In-Motion's low power consumption means the dynamic imaging will last for the life of the display.

A. Ink-In-Motion utilizes E Ink Corporation's revolutionary electronic ink to achieve dynamic imaging on a paper-thin display. The ink is printed on a thin electronic backplane. A small, battery-powered controller drives tiny amounts of current through the backplane, triggering the image change.

A. Ink-In-Motion is designed for easy integration into POP displays. The thin, flexible, lightweight display sheets fasten easily to most surfaces. The separate, small, candy-bar-sized controllers place the electronics and batteries out of sight.

Marketers we surveyed said they want to use Ink-In-Motion to call attention to new item introductions, highlight feature enhancements, and increase the sell-through on seasonal displays. They are also anxious to utilize Ink-In-Motion's thin form factor and long battery life to add dynamic imaging to places like shelf edges and posters…places where existing electronic displays don't integrate easily.

NeoLux supplies Ink-In-Motion with various conventional displays like stand, poster, desktop, hanger, etc.

A. Ink-In-Motion is more viewer-friendly than lenticular, because it doesn't confuse or annoy the viewer with "in-between" images or require a person to change their viewing angle to see an image. In addition, Ink-In-Motion images are simpler to design than complex multi-image lenticular animations.

Ink-In-Motion is also easier to see than electroluminescent (EL), in most retail environments. EL is an emissive technology that works well in low-light settings such as bars and some restaurants, but it can't compete with normal ambient retail lighting, where it looks pale and washed-out. By contrast, Ink-In-Motion is reflective, and therefore looks brighter in most retail environments.

In addition, Ink-In-Motion offers brighter whites than electrochromics, for more brilliant displays and requires less power, which makes for a longer display life.

A. Ink-In-Motion displays can be as small as a postage stamp and as large as two sheets of notebook paper. They are 0.03 inches thin (0.8 millimeters) and are available in a variety of shapes and sizes.

A. Ink-In-Motion is available directly from NeoLux Corporation or from its global Registered Distributors for local support. Marketers can get more information about Ink-In-Motion by contacting NeoLux at 82-31-740-9944 or via email to sales@neoluxiim.com . To check the Registered Distributors list, please visit Contact Request.

A. Prices depend on size, shape, volume and design. Please contact sales for a quote on your particular application.

A. Ink-In-Motion is designed for color integration. This will be provided by NeoLux, using custom color overlays and leveraging our expertise and strength in color printing.

A. Yes, Ink-In-Motion is available in custom animation sheets. The unique display characteristics of electronic ink provide sharp images and smooth curves, supporting a wide range of fonts, logos and graphics.

A. You can attach or clip the sheets very easily as it is very thin and light. If you need any frames or holders, NeoLux also work with you and supply it as assembled with the desired ones. To see some suggestions, please visit Application Gallery.